2025 Marketing and Member Engagement Survey Results Analysis

In the spring, Protech released the results of the 2025 Association Marketing and Member Engagement Survey. In this analysis, we take a closer look at some of the key data points and draw comparisons with the 2023 survey results. We’ve also asked a few association professionals to weigh in with their thoughts, questions, and insights.

With a wealth of data, Protech’s 2025 Marketing and Member Engagement Survey results give much for association professionals to consider and evaluate when it comes to their own associations.

What You’ll Learn About:

• What the survey results say about associations’ digital marketing expertise and how this data surprised our panelists.
• The disconnect between marketing budgets for social media and content creation.
• What members care about most at in-person events may be changing.
• The single question- and resulting data- that captured the collective imagination of our panel of association professionals.