Creating Impactful Digital Experiences for Members [On-demand Webinar]

Making your online presence easy and intuitive has become a common theme across companies and associations alike. However, associations face unique challenges as they are not always equipped with the staff expertise to create amazing digital experiences and are balancing home-grown technology solutions with best-in-breed tools and systems. This webinar will discuss big picture digital experience concepts to take back to your association and quick wins you can use to implement change right now.

Watch the Association Tech Experts Series featuring Rhoni Rakos, Director of Digital Strategy for fusionSpan, as she presents “Creating Impactful Digital Experiences for Members.”

We will discuss:

• Digital Experience and UX Design: What it is and what it is not
• Member research: What it is, why it’s important, and how to do it on a small scale
• Speaking to your members: Content is king and your brand voice
• Your digital ecosystem: Definition, pitfalls and best practices