Engaging Younger Members: Part 2

Clearly, more effectively engaging younger members is a goal many associations are striving to achieve, particularly as the stabilizing force of older members retire from a wide spectrum of professions and industries. Creating opportunities to contribute, and fostering a sense of community, will go a long way toward engaging with younger members. To better understand the dynamic of attracting a new generation of members and volunteer leaders, it’s important to take a closer look at how certain associations are successfully navigating this challenge.