More than a Checkbox: How to Make Member Surveys Matter

On the surface, member surveys are a given in the world of associations. They can be simple and straightforward, or their format may be more on the lengthy or complex side. Regardless, a member survey can become a merely academic exercise if not structured correctly or with the right intent or purpose behind it. Surveys can be too focused on current conditions and not enough on emerging realities or may only represent the perspective of a single department rather than an entire association. Let’s look at strategies and best practices to determine the factors that make surveys and their results impactful to what association members really need and want.

What You’ll Learn:

• Determine how to ensure you’re asking the right questions for future needs.
• Actively listen to uncomfortable input from voices beyond the highly engaged.
• Collaborate with colleagues and other departments to get the most from results.
• Review feedback carefully to inform decisions on all service and product offerings.