More TikTok, Less Brochure: Gen Z and the Future of Associations

Strategies to recruit and engage Gen Z need to be multi-faceted. Associations should consider and speak to where they’re coming from, their experiences and values, and the roles of technology and social media in their lives. Clearly, associations that want a thriving membership ought to think differently to continue to evolve.

Executives must remain curious and encourage the same with staff and colleagues. It may just be that through this process you’ll discover an answer or direction or inspiration in what at first glance appears to be inconsequential. In this way, you won’t be left behind, and your association will not only remain relevant but may position itself to be even more relevant in the years ahead.

What You’ll Learn About:

• Societal and economic factors that have shaped Gen Z’s outlook
• The importance of putting your association’s mission and impact front and center
• The need to make data and websites accessible and visually appealing
• Understanding the indispensable role of technology and social media for Gen Z