Boomers, Xers, Millennials, Oh My! Navigating Multigenerational Workforces & Memberships

The topic of generations in the workforce is top of mind for many association professionals. In light of this, we turned to Kristin Scroggin, Chief Executive Officer of genWHY, for insights on generational differences, how older generations should be thinking about their legacies, how associations can appeal to younger potential members, and more. Kristin has delivered keynote presentations across the United States (in 48 states; she’s just missing Maine and North Dakota) at more than 250 conferences. Her clients are a who’s who list of government agencies, corporations, universities, and nonprofit organizations, including NASA, U.S. Air Force, U.S. Army, International Paper, Walmart, Auburn University, Airport Consultants Council, National Telecommunications Cooperative Association, and many more. In this eBook, we capture excerpts from our chat with Kristin.

What You’ll Learn:

• How association professionals can bridge generational divides to better serve their members
• How developing understanding and empathy can lead to more relevant programs and services
• Why networking, connectedness, and a sense of community may be more important now
• How continuing education is a vital component to attracting and retaining younger members