Social Media Strategies and Successes

Social media practices for associations change with the times and the platforms. The delicate dance to balance the capabilities and shifting algorithms of social media with the varied messaging and pressing needs of associations is constantly evolving. Association professionals working on social media efforts should evaluate their strategies and methods periodically and challenge their own assumptions by comparing notes with others on their practices and seeking input from colleagues. There’s no one right way to do social media, but association professionals with these responsibilities can learn along the way, hone their craft, and make a significant impact for their organizations.

What You’ll Learn About:

• The importance of an association being active and engaged with their community online.
• The power of leveraging the networks of individual staff members.
• The concept that your association may only need to use one social media platform.
• The newest features of Instagram and TikTok and how they can best be utilized.