Corporate sponsors are evolving—and so are their priorities. From workforce development to community impact and thought leadership, companies are investing in sponsorship initiatives that reflect their values and business goals. For associations, understanding these trends is no longer optional—it's essential to remaining relevant and competitive. In this webinar, we’ll explore what corporate sponsors are actually funding right now, and why it matters for your association. You'll also learn how to translate this knowledge into compelling sponsorship opportunities that go beyond basic sponsorship elements. Stand out, connect with purpose, and drive new non-dues revenue by speaking your sponsors' language and rethinking your sponsorship strategy.

Register now for the Association Tech Expert Series on Wednesday, August 20th at 1:00 PM ET as corporate sponsorship authority Lori Zoss Kraska, MBA, CFRE, Founder/CEO of Growth Owl, LLC and author of The Boardroom Playbook: A Not So Ordinary Guide to Corporate Funding for Your Purpose Driven Organization presents on how associations can better align with the priorities of corporate sponsors and provide compelling sponsorship opportunities.

This webinar is eligible for one (1) CAE credit.