Associations often find themselves in a bubble, primarily hearing from current, active members, which limits their ability to understand and address the needs of the broader market they aim to serve. This webinar will provide association leaders with practical, analytical tools to capture the voice of non-members to drive growth. We’ll discuss the power of non-member insights to break out of the "member bubble" and overcome stagnant membership growth, limited engagement, and slow revenue growth. We’ll also delve into four key tools to capture this critical voice: qualitative and quantitative research methods, analytics, member personas, and customer journey mapping.

Register now for the Association Tech Expert Series on Wednesday, May 20th at 1:00 PM ET as Christine Saunders, President, Halmyre, presents on “Capturing the Voice of your Future Member.”

This webinar is eligible for one (1) CAE credit.