Are your member profiles gathering dust? If so, you’re not alone! For most associations, member profiles start as a simple registration step or an occasional email asking for updates—but let’s be real, who actually fills those out? This webinar will dive into creating “super profiles” that don’t just sit there but actively help you connect with members in a meaningful way. We’ll look at creative approaches to gathering relevant data without overwhelming your members and share tips to make profile updates a natural, even fun, part of their journey with your association. With these stronger profiles, you’ll have the data foundation needed to personalize interactions, unlock the power of AI, and make each member feel like they truly belong.

Register now for the Association Tech Expert Series on Wednesday, July 23rd at 1:00 PM ET as Dave Will, Co-Founder and CEO of PropFuel, presents on how to build super member profiles that fuel engagement and set the stage for an exceptional member experience.

This webinar is eligible for one (1) CAE credit.