Most association sponsorship programs still operate like a restaurant menu: fixed packages, a la carte options, and a “take it or leave it” prospectus. But corporate partners don’t buy that way – and their marketing teams expect something different.

In this one-hour webinar, you’ll learn how to shift from “selling sponsorships” to a marketing-agency-style approach: discovery conversations, value-based proposals, internal team alignment, and year-round partnership design. You’ll discover practical ways to increase sponsorship revenue while delivering stronger member value – without endorsements or compromising your mission.

Register now for the Association Tech Expert Series on Wednesday, March 18th at 1:00 PM ET as Strategist, Consultant, and Author Bruce Rosenthal presents on “From Transactional Sponsorships to Year-Round Partnerships: A Marketing Agency Approach.”

This webinar is eligible for one (1) CAE credit.