Association uses Protech technology to increase membership, improve staff productivity and enhance outreach. Read the full story here.
Background: Founded in 1999 and with over 14,000 members, the American Association of Nurse Assessment Coordination (AANAC) supports long-term care professionals who provide quality care for nursing home residents across the nation.
Challenges: AANAC had two antiquated databases and needed a consolidated system that helped them better manage their membership, invoicing and online payments. Additionally, the association prioritized functionality that could help them seamlessly execute marketing campaigns and improve member relations through an advanced social CRM platform.
Solution: The association implemented Protech’s Cloud Business Solutions – association management software (AMS) powered by the proven Microsoft Dynamics CRM platform to integrate with third party applications, including email marketing, social networking, website content management and a learning management software (LMS).
“The success we have achieved is only the beginning of what we hope to accomplish – and our partnership with Protech will help us realize those plans.”
– Susan Turman, VP of Operations